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Senin, 18 April 2011

[A970.Ebook] Ebook Free Integrated Advertising, Promotion, and Marketing Communications (7th Edition), by Kenneth E. Clow, Donald E. Baack

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NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:� 0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10:� 0133866335/ISBN-13:� 9780133866339 and ISBN-10:� 0133866971/ISBN-13:� 9780133866971.

A Modern Guide to Integrated Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.

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The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.

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Also available with MyMarketingLab

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

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Sales Rank: #236536 in Books
Published on: 2015-01-06
Original language: English
Number of items: 1
Dimensions: 10.80" h x .70" w x 8.40" l, .0 pounds
Binding: Paperback
504 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Low Quality
By JOEMOMMA135
Terrible book. Tons of typos, grammatical errors, and flat-out incorrect information. If you need this book for a class, only rent. If you are looking at this book of your own free will, DO NOT even consider it. There are tons of great marketing textbooks out there, and this isn't one of them.

EDIT: and as I near the end of the term, it's worth noting that this textbook has the most typos of ANY book that I have ever read, and this is the 6TH EDITION. It's insane what they're charging for this book. Do not even consider buying.

0 of 0 people found the following review helpful.
Editing sorely needed!
By Kindle Customer
I bought the 6th edition of this book for my college course. The concepts and information covered in the textbook are sound and useful, but the book is riddled with editing errors. Hundreds of words are missing from sentences throughout and there are grammatical errors as well. I found these to be very distracting and they are ruining an otherwise good book. The book needs a TREMENDOUS amount of editing work. I hope the authors/publishers read this and hire better editors for the next edition. I rated this book with three stars overall because the content itself is good. I would give the editing one star (or less).

0 of 0 people found the following review helpful.
This book sucks
By Y. Jackson
This book is pretty terrible. It is an extremely frustrating read, as it is littered with grammatical errors. Many sentences are missing words, and do not make sense at all. I'm glad to see that these authors are charging top dollar for books, but can't be bothered to proof-read them before publishing.

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Sabtu, 16 April 2011

[Y427.Ebook] PDF Download Write Screenplays That Sell: The Ackerman Way, by Hal Ackerman, First Last

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Hal Ackerman offers a treasure trove of information on the writing of quality, saleable screenplays by teaching the art of story structure, substance and style.

Sales Rank: #99566 in Books
Brand: Brand: Tallfellow Press
Model: 1859951
Published on: 2003-10
Original language: English
Number of items: 1
Dimensions: 8.96" h x .74" w x 6.08" l, 1.07 pounds
Binding: Paperback
100 pages

Features

Used Book in Good Condition

Review
"Hal Ackerman was my teacher, mentor and guide, but I also think of him as the 'midwife' who helped me deliver my script."

"Any aspiring screenwriter would be fortunate to have him as a teacher."

"Hal Ackerman is a brilliant teacher and an amazing inspiration."

About the Author
Hal Ackerman has been on the faculty of the UCLA School of Theater, Film, and Television for the past twenty-four years and is currently co-chair of the screenwriting program.

POUSSIN ET MOISE 2

Most helpful customer reviews

15 of 16 people found the following review helpful.
Truly Helpful... With a Heart
By A Customer
I've read quite a few screenwriting books, and what I first noticed about this one was its comfortable, clever tone.

Some of the really big heavy hitters in screenwriting are too expensive and pretentious. They try and function like textbooks. (I have one book in mind that weighs about 3 pounds and costs about $60... and like many text books, it lost my interest when I fell asleep on page 10.)

Hal Ackerman's book isn't very long, and it's an easy, pleasant read -- sort of populist without being condescending. It doesn't take screenwriting too seriously, which I appreciate. At the same time, you get the sense that this UCLA Professor loves helping his students craft meaningful stories that will also sell. (Some of his past students have gone on to write scripts like Matchstick Men and A Walk on the Moon.)

This book's real strength lies in its dedication to helping writers build effective narratives. Ackerman has designed an index card technique called the Scene-o-Gram that helps writers diagram stories so that key emotional turning points and plot points are hit at regular intervals. This forces you to keep only what you need and to lose the rest. Since most writers suffer from wordiness and a total lack of editing abilities, a stringent guide like this is a godsend.

I am an aspiring screenwriter who recently hit a block and stopped writing for several weeks. My romantic comedy is a mixed up mess and my zombie movie hit page 60 before I realized I had no ending. I think this is because I'm relatively new and haven't yet internalized the rhythms of effective storytelling.

After reading this book, I feel like I have the concrete tools I need to help me finish my scripts. I'd describe the book as a method to reign in your madness. Nobody's saying you have to treat your scripts like calculated, mechanical schemes to make money, but the reality is that a screenplay without structure and pacing will bore its audience. It'll never get made. A certain amount of planning will save you time and benefit your writing in the long run.

Bottom line: this book is a great resource for anyone who's overwhelmed by the task at hand. I think it's equally valuable for beginner or intermediate writers.

10 of 11 people found the following review helpful.
Great source for the serious writer
By bluepeace
I got this book just a couple of weeks ago, and I will admit openly that i am not done reading it, but I have read a lot of it, and he definitely knows what he's talking about. Hal Ackerman's book includes information on proper script format that a lot of other books leave out.

I'll also say that he doesn't sugar coat things for you, he tells you some real hard learned and down to earth facts about the film writing industry and states in no uncertain terms what your chances really are at making it big, getting recognition and what rights you have to your work once its made. I would rather learn about that from him then to learn it the hard way after I submitted my script. He also tells you about the usefulness of script writing software, among other things.

To me it's not really an air of arrogance about his tone, as stated in some other reviews, but an air of realism where he informs you that writing a movie is serious business.One thing that may throw a lot of people off in this book is that he tells you that you must "practice at screen writing" in order to actually be good at it and the book contains exercises at the end of each chapter (writers gym) for you to build your skills.

I wouldn't say that it's a distraction from doing real writing as one reveiwer stated, but something that you must do in order to sharpen your skills. Many other writing books say and include the same thing, and I see nothing amiss here.

All writing takes dedication and work, and thanks to Hal Ackerman we have a very useful guide that not only tells us the truth about screen writing, but helps us to get into it. The four star rating for this book is not deserved, five stars. Also if you're still not sure if you want to buy this book check it out of your local library first and read a bit of it for yourself (I did and I am now fervently seeking to own a copy of it permanently). Then you can see if it's for you.

9 of 11 people found the following review helpful.
Inspiration from a Master Teacher
By A Customer
I've spent my professional life directing actors, and a good number of my leisure hours watching plays and films. But whenever I've tried to compose so much as a single exchange of believable dialogue, the characters always wind up sounding like me, and the themes always hit the page with the subtelty of a sledgehammer. The one time I did find the courage to enroll in a college course on playwrighting, the instructor assigned us a two-character, one page scene due the second session. I dropped the class the next day.
So the current everybody-does-it trend notwithstanding, I am hardly the guy likely to sit down and script a full-length feature film.
And yet. Were I ever to be seized by an irresistible impulse to author a screenplay, this is the book I'd return to,
digesting and re-digesting every insightful page. Like any book that attempts to teach a subject (calculus, woodworking, photography), this is, after all, a textbook. But it's literally the first one I've ever encountered that was nothing less than exhilarating to read, with all the forward momentum of a good narrative. Ackerman is never ponderous or didactic, and his prose never stinks of the academy. My sense is rather of a guy who--like any gifted teacher--passionately wants the student to succeed, and is willing to share any and all of his best secrets in order to make that happen (and happen it has, for an amazingly high proportion of his former students!)

His book has all the qualities of a winner in this already crowded field: immense readability, a playful and infectious sense of humor, a refreshing concreteness (I love the fact that in citing examples of successful screenplays, he mentions big pop blockbusters like "Rocky" and "The Godfather" as often as he does 'chic' European titles like "Naked" and "Queen of Hearts".), and--maybe most importantly--a sense that the author is standing by, doing his damndest to get the best out of you.

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Kamis, 14 April 2011

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Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.

Sales Rank: #2616188 in Books
Published on: 2011-10-19
Original language: English
Number of items: 1
Dimensions: 9.21" h x 1.19" w x 6.14" l, 2.04 pounds
Binding: Hardcover
516 pages

From the Back Cover

With a Foreword by Prof. Paul Anderson, Associate Director, National Sports Law Institute, Marquette University Law School, Milwaukee, USA

�

Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia,�sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality,�that are included and are explained and commented on in�the text of the book. The book also covers the EU aspects, which are particularly important in connection with the commercialisation and sale, especially collective selling,�of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image Rights agreements in particular, which need to be taken into account in order to�reduce the tax burden on the resulting revenues, which can be quite significant. With so much money at stake in sports marketing, the book also deals with the important topic of�dispute resolution and, again, provides the reader with�some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way�in the money-spinning field of sports marketing, combining – as this book�uniquely does –�both the theory and the practice of drafting, interpreting�and enforcing�a variety of sports marketing agreements, especially those with an international dimension.

Prof. Ian S. Blackshaw is a Member of the Court of Arbitration for Sport in Lausanne, Switzerland.

This book appears in the ASSER International Sports Law Series, under the editorship of Prof. Dr. Robert Siekmann and Dr. Janwillem Soek.

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Selasa, 12 April 2011

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Take HOLD of your financial future! Learn how to obtain financial freedom through real estate. The final book in Gary Keller's national best-selling Millionaire Real Estate Investor trilogy teaches the proven, reliable real estate investing process to achieve financial wealth:

1. Find - the right property for the right terms and at the right price.
2. Analyze - an offer to make sure the numbers and terms make sense.
3. Buy - an investment property where you make money going in.
4. Manage - a property until it's paid for or you have a large amount of equity to leverage.
5. Grow - your way to wealth and financial freedom.

Sales Rank: #2890 in Audible
Published on: 2013-10-18
Format: Unabridged
Original language: English
Running time: 420 minutes

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72 of 79 people found the following review helpful.
A lot of book for so little information.
By Anthony P. Libri
This is one of many books that is about real estate investing. Although well written it is not jam-packed with information. So many times successful authors really connect with a great book, then they do a follow up book hoping to have repeat success. This book is one of those types of books The author takes a short subject and stretches it into a book. In fact, I believe this is one of three books in this series. This book uses a lot of paper to give you a little bit of information. Here is the book in a nutshell...You make money when you buy property not when you sell it... So hold it!

17 of 17 people found the following review helpful.
If you're looking for a Real Nuts and Bolts book and how to get started in investing in Real Estate, this is it
By Ron Sudman
This book is simple and something you can implement immediately. Most investment books give you a PHD but you never implement it, so what good is that. Implementation is 80% of the challenge especially with investing. It's easy to follow and understand from the investor who is starting today for the first time, to the sophisticated investor of many years. You don't need all the bells and whistles you need something simple and something that you can use and implement right NOW. I've been an investor for 30 years and a Broker/Agent and this is the E-ticket for investing in Real Estate. It's something you can wrap your head around immediately. You can tell the people who wrote this book have done it themselves and they’re not just talking about it to sell books. That’s very refreshing to see in today's world of Real Estate investing.
Ron Sudman
Broker/Investor
Newport Beach, CA

18 of 20 people found the following review helpful.
Great book for the library
By Blair A. Russell
If you are interested in this kind of real estate investment than this book is great. I would not call it all encompassing though, it is definitely lacking in some areas, but it still has great tips and information for beginners. I would say it focus more on the financial side then the day to day practices, but it does explain the financial really well. Like I said add it to the library but don't rely solely on it.

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Minggu, 10 April 2011

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Una mujer, la Susana de esta novela, se enamora de un escritor fallecido. Pero no se trata de cualquier escritor, sino de Juan Rulfo, creador de varios personajes legendarios, seg�n el gusto de sus lectores por destacar alguna faceta de su breve pero rica obra. As� pues, esta novela incorpora como motivo esencial una historia de amor cuyos ecos se repiten insistentemente. Susana San Juan, la mujer inalcanzable para Pedro P�ramo, es el leit motiv de Rulfo y es tambi�n objeto de b�squeda de esta otra Susana. Y ambas mujeres se fusionan para tratar de consumar un amor frustrado hace sesenta a�os.
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Sales Rank: #1953625 in eBooks
Published on: 2012-04-12
Released on: 2012-04-12
Format: Kindle eBook

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0 of 0 people found the following review helpful.
Mexican literature
By ALEJANDRO CAMPA PEREZ
A great novel from a great lowprofile writer that refers to one of the moust relevant latin novel of all times.

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Sabtu, 02 April 2011

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Sales Rank: #4307444 in Books
Published on: 2013-09-09
Binding: Paperback
154 pages

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Since the first edition of MRI in Practice was published in 1993, the book has become the standard text for radiographers, technologists, radiology residents, radiologists and even sales representatives on the subject of magnetic resonance imaging. This text is essential reading on postgraduate courses. Furthermore, MRI in Practice has come to be known as the number one reference book and study guide in the areas of MR instrumentation, principles, pulse sequences, image acquisition, and imaging parameters for the advanced level examination for MRI offered by the American Registry for Radiologic Technologists (ARRT) in the USA. The book explains in clear terms the theory that underpins magnetic resonance so that the capabilities and operation of MRI systems can be fully appreciated and maximized. This third edition captures recent advances, and coverage includes: parallel imaging techniques, functional imaging techniques and new sequences such as balanced gradient echo.

Building on the success of the first two editions, the authors have now re-conceptualized the design of the book. The third edition contains a wealth of additional illustrations and chapter enhancements draw on the depth of the authors' experience in delivering MRI education and training. To promote accessibility of difficult concepts, extended analogies have been developed to relate the complexities of MRI physics to everyday phenomena. Learning points are clearly articulated, and frequent summaries are included to assist the reader in digesting the information.

Sales Rank: #439443 in Books
Published on: 2005-06-30
Original language: English
Number of items: 1
Dimensions: 9.70" h x .90" w x 7.40" l, 2.18 pounds
Binding: Paperback
424 pages

From the Back Cover
Since the first edition of MRI in Practice was published in 1993, the book has become the standard text for radiographers, technologists, radiology residents, radiologists and even sales representatives on the subject of magnetic resonance imaging. This text is essential reading on postgraduate courses. Furthermore, MRI in Practice has come to be known as the number one reference book and study guide in the areas of MR instrumentation, principles, pulse sequences, image acquisition, and imaging parameters for the advanced level examination for MRI offered by the American Registry for Radiologic Technologists (ARRT) in the USA. The book explains in clear terms the theory that underpins magnetic resonance so that the capabilities and operation of MRI systems can be fully appreciated and maximized. This third edition captures recent advances, and coverage includes: parallel imaging techniques, functional imaging techniques and new sequences such as balanced gradient echo.

Building on the success of the first two editions, the authors have now re-conceptualized the design of the book. The third edition contains a wealth of additional illustrations and chapter enhancements draw on the depth of the authors’ experience in delivering MRI education and training. To promote accessibility of difficult concepts, extended analogies have been developed to relate the complexities of MRI physics to everyday phenomena. Learning points are clearly articulated, and frequent summaries are included to assist the reader in digesting the information.

About the Author
Catherine Westbrook is a Senior Lecturer and MRI Field Leader at Anglia Polytechnic University, Cambridge, UK and external examiner, lecturer and advisor on several other postgraduate courses in MRI around the world. In the past, Cathy has been President of the British Association of MR Radiographers, Honorary Secretary of the British Institute of Radiology and Chairperson of the Consortium for the Accreditation of Clinical MR Education.

Carolyn Kaut Roth is the Director of MRI Internship Programs & Continuing Education for Technologists at the University of Pennsylvania Health Systems, Philadelphia, Pennsylvania, USA. In the past, Carolyn has served as President of the Section for Magnetic Resonance Technologists (SMRT), and is currently a Fellow of SMRT. She has lectured around the world and has published numerous books, articles and papers on the topic of MRI. Carolyn is also the CEO of Imaging Education Associates (IEA), a company that develops and produces computer-based education modules and educational curricula for radiographers & educators.

John Talbot is a Senior Lecturer at Anglia Polytechnic University, Cambridge UK and a leader in the development and production of e-learning materials. As well as lecturing MRI around the world, John is a gifted illustrator and his vision has been central to the re-shaping of the figures in the book.

Most helpful customer reviews

1 of 1 people found the following review helpful.
MRI Bible
By Will J. Schweizer
When I was training at the University of Pennsylvania this book was known as our "Bible". In short, it comprehensivly covers MRI from Atoms to Zipper artifacts. The book can be a little technical at times but unfortunatly, that's MRI for you. It does a great job at explaining the basic concepts of MRI and then building on those ideas to explain the more complex ones (K-Space headaches anyone?). A must for any technologist serious about passing their boards or reviewing MRI physics and implimentation.

3 of 3 people found the following review helpful.
Best MRI physics book
By John
This book is an easy to read book that provides an in-depth look at MRI physics. I used this as a review for the ARRT exam for MRI. It was a must buy.

0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Great condition!!

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