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Integrated Advertising, Promotion, and Marketing Communications (7th Edition), by Kenneth E. Clow, Donald E. Baack
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NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10:� 0133973115/ISBN-13: 9780133973112 . That package includes ISBN-10:� 0133866335/ISBN-13:� 9780133866339 and ISBN-10:� 0133866971/ISBN-13:� 9780133866971.
A Modern Guide to Integrated Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.
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The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.
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Also available with MyMarketingLab
MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
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- Sales Rank: #236536 in Books
- Published on: 2015-01-06
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .70" w x 8.40" l, .0 pounds
- Binding: Paperback
- 504 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
Low Quality
By JOEMOMMA135
Terrible book. Tons of typos, grammatical errors, and flat-out incorrect information. If you need this book for a class, only rent. If you are looking at this book of your own free will, DO NOT even consider it. There are tons of great marketing textbooks out there, and this isn't one of them.
EDIT: and as I near the end of the term, it's worth noting that this textbook has the most typos of ANY book that I have ever read, and this is the 6TH EDITION. It's insane what they're charging for this book. Do not even consider buying.
0 of 0 people found the following review helpful.
Editing sorely needed!
By Kindle Customer
I bought the 6th edition of this book for my college course. The concepts and information covered in the textbook are sound and useful, but the book is riddled with editing errors. Hundreds of words are missing from sentences throughout and there are grammatical errors as well. I found these to be very distracting and they are ruining an otherwise good book. The book needs a TREMENDOUS amount of editing work. I hope the authors/publishers read this and hire better editors for the next edition. I rated this book with three stars overall because the content itself is good. I would give the editing one star (or less).
0 of 0 people found the following review helpful.
This book sucks
By Y. Jackson
This book is pretty terrible. It is an extremely frustrating read, as it is littered with grammatical errors. Many sentences are missing words, and do not make sense at all. I'm glad to see that these authors are charging top dollar for books, but can't be bothered to proof-read them before publishing.
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