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WHAT IF WE COULD AFFECT PROFOUND, POSITIVE CHANGE BY CREATING MORE INNOVATIVE COMPANIES?
Too many people feel stuck at work.
They have ideas that could really disrupt the market and help their companies create beautiful, innovative, game-changing products and services, but a host of reasons hold them back.
This book dives into those reasons, and offers a technique to help people unlock their creativity and generate brilliant ideas. It's a philosophy, methodology and technique used successfully for years with Fortune 500 clients, and is the driving force behind the incredible growth of Motivate Design, a leading user experience design agency.
In Reframe, the CEO, Mona Patel, shares her recipe for the first time, along with the compelling story of how she got there, on how to spark innovation and creativity anywhere, anytime.
Those who are disappointed by the stagnation that plagues companies trying to be innovative will find fun and highly effective ways to remove mental, cultural, and organizational barriers and bring out (and condition) each employee's creative muscle. The goal of Reframe is to help you see the difference between facts and beliefs, impossible and possible, and problems and opportunities. The shift in how you see things changes everything.
Case studies, advice from years of strategic design and innovation consulting, and a how-to guide for a unique creative framework, provide convincing evidence that your organization's next big idea is around the corner. This book will help you conquer roadblocks, identify opportunities and generate brilliant ideas.
- Sales Rank: #300124 in Books
- Published on: 2015-06-22
- Binding: Hardcover
- 284 pages
Review
Why not? What if? If those questions give you pause, it might be because you ve been carrying around the wrong frame. In this personal book, Mona Patel wants to outfit you with a new way of seeing and working. --Seth Godin, Author of Your Turn
Part business, part personal development, Reframe is full of practical ways to jumpstart innovation. --Adam Grant, Wharton Professor and New York Times bestselling Author of Give and Take
This book, like its author, is innovative, clear, and able to open pathways to new ideas. --Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
About the Author
Mona Patel is the CEO and Founder of Motivate Design, a user-centered design agency based in New York City. Motivate Design helps clients discover customer needs and design solutions that meet those needs. Through her experience, Mona developed the Reframework, an 8-step process that any company can use. In recent her book, Reframe: Shift the Way You Work, Innovate and Think, Mona demonstrates how this process helps companies innovate and design simple, beautiful experiences. In addition to helping clients and other Fortune 500 companies feel unstuck, Mona is also a teacher at Parsons, the New School for Design.
Most helpful customer reviews
9 of 9 people found the following review helpful.
For Innovative Results - Reframe
By John Chancellor
Albert Einstein said, “We cannot solve our problems with the same level of thinking that created them”. If you want to achieve more in life and work, you will need to approach solving the issues with a different mindset. You will need to Reframe – to shift your approach. Intellectually, most people recognize this truth. But our culture has taught us to conform, to think and act within certain guidelines. What we need is a new approach, a guide to take us from the theory of reframing to the actual process.
Mona Patel, author of Reframe: Shift the Way You Work, Innovate and Think, has written a book that guides the reader through the process of reframing. Ms. Patel is the founder and CEO of the very successful design agency Motivate Design. She has distilled the essence of her work experience into an easy to read book which will help anyone become better at unleashing their innate creativity.
One of the first blocks to becoming more creative is to recognize and examine the excuses we use to keep us stuck. Ms. Patel has identified 8 excuses personas – The Brat; The Bullied; The Blamer; The Bottleneck; The Sheep; The Slacker, The Square; and The Scaffolder. She explains the characteristics of each persona. We generally are some combination of the different personas. It would be difficult to not identify with some or all of these at one time or another. One of the more profound lines in the book is found when she describes the Bottleneck – “Being busy is a choice”.
There is a lot of foundational work presented in the first six chapters. Then Ms. Patel gets to the heart of the book – The What If Technique. Her career and success has been built around using the What If Technique. There are four steps to the WIT. First create the Problem Brief, step two is Empathize and Problempathize, step three is Ask What If and step four is Turn on the Funnel Vision. Each step of the process is explained in detail with sample worksheets and examples.
Finally Ms. Patel explains how to put it all together.
This process will certainly require some work. It will probably be a bit uncomfortable at first since you will be disrupting the way you have always done things. But the results can be quite dramatic. Tapping into your creativity, solving problems from a different perspective can lead to innovative results.
Ms. Patel writes in a very conversational style. She includes plenty of example – from her personal life and her work experience. There are lots of worksheets, examples and illustrations. If you are looking to shift your approach to problem solving, Reframe can show you the way.
I was provided a review copy of this book.
5 of 5 people found the following review helpful.
A key to unleashing creativity and imagine / act on "what if?"
By Tammy
Mona weaves her own personal journey, history and inimitable wit and authenticity into this book. It is a common sense approach that applies to companies and teams large and small about how we can all get out of our own way and reframe the way we look at anything. This can be a personal goal, a start-up's mission or a big company's ability to get beyond fear and create a culture that encourages and rewards "what if" thinking. Simply put, it is a way for each of us to look at the "stories" that get in our way of thinking about what is possible and owning our own creativity. She ties it back to our field of user experience design where our mission is to engage, delight customers and align customer and business goals. What is motivational about the book is the focus on taking on big challenges and ones you are really passionate about so the journey is a personal one and, often, focused on addressing big, ornery challenges that result in solutions that are bigger than we ever dreamed of -- and often ones that serve the greater good. Seeing opportunity where others don't is how the disruptors in business succeed. They are not only able to envision an unmet need, they have the audacity to challenge all the reasons it hasn't been solved and go for it! It is why companies like Uber, Netflix and others have disrupted whole industries as they deliver products and services that no one exactly knew they needed yet have irrevocably disrupted the status quo. Reframe is of value to readers who want to reframe themselves, how they view opportunity, how they lead, innovate -- and, in so doing, align customer and business goals.
Tammy Sachs, CEO, Sachs Insights
1 of 1 people found the following review helpful.
Enjoyable
By Autamme_dot_com
What went wrong? Companies had great ideas that could possibly disrupt a market and lead them to great riches, yet something just didn’t fire in the hearts and minds of those who should have came rushing with their proverbial wallets in hand. This book looks at this frustrating sector of business life and seeks to offer a strategy to help others reframe or reboot their business ideas if necessary.
Sometimes it might be the simplest things that have sent you down the wrong path. Other times it might just be the wrong place at the wrong time. It can be something else too. Of course, you don’t have to have had a failed business idea (or entire business) to reap the benefits of this book. If you do, it might give it a second chance, yet selling those new-fangled fax machines is no longer an option… If you haven’t shot your bullet yet, maybe the book can act as a sanity check to help you overcome problems that you have not experienced but might. In any case, does it hurt to further stress test your assumptions and expectations?
The author believes that her strategies will help companies avoid stagnation and disappointment, allowing them to focus and “… see the difference between facts and beliefs, impossible and possible, and problems and opportunities. The shift in how you see things changes everything.” This is not a business rescue-style book in the traditional sense, yet it is more than a business refresh or business reboot guide. It is a careful mix of so many things. When you consider the price of this book and what you are getting, it can really be a no-brainer unless you are absolutely, definitely sure that you have a slam-dunk success on your hands. Even then, are you really sure? Even Apple can slightly release a less than perfect, err, Apple…
The book was quite a refreshing read and pleasantly different. The humour was questionable at times (but not in an inappropriate way – no “wardrobe malfunctions” are to be found here). The author also believes that having a company is optional; even private individuals stand to gain from her advice and counsel, noting: “…anyone who feels stuck in any area of their life and needs to reframe their mind-set to get out of that rut would benefit from the read. It doesn’t matter if your problem is big or small, life- or work-related, or in your neighbourhood or halfway around the world.”
Part of the author’s determination and focus is attributed to her Indian heritage and parental influences. Even if there is an element of humour or chiding, you can sense her passion and pride in this and no doubt parental influences had a positive part to play too. After all, her parents made her. As part of her background show-and-tell the author explains how she was always asking questions as a young child, even about possibly out-of-bounds matters such as her place of worship. Such determined questioning seems to have been a sign of things to come.
“I started by asking why there were separate entrances and seating areas for females and males. I grew up with boys in school and around the neighbourhood, and I wanted to sit with my friends. He told me that the genders had to be separated so that the women didn’t distract the men. The idea was that if they separated the genders, the men would focus on the sermons and not be ‘lured’ by the seductive women. (I believe my precocious teenage words were ‘Why can’t you just get rid of the men who can’t focus? Seems like you’re solving for the symptom, not the problem.’) I think this is where my passion for truly understanding the problem and reframing it as an opportunity came from,” wrote the author. This reviewer was also encouraged (as a child) to ask questions, which sometimes led to questions his parents probably rather wished hadn’t been uttered, especially to strangers, yet if you make the offer…
“Asking questions was my way of breaking the rules, challenging the expected, daring myself to do more, and creating a world that let me reframe problems as opportunities to come up with something cool, new, and different. Now, I never feel like I have to pick A or B. If I can’t find what I am looking for, I keep trying to find other options. I’m not thinking about the constraints; instead, I’m asking ‘What do I want? What do I need to do to get there? What’s important to me? What am I unwilling to compromise?” wrote the author, giving a good idea about how she thinks and approaches a problem.
The wise reader should be alert to the following sentence. This book is more than a “business rescue”-type thing. If you let it, it can open your mind to a lot of other elements and, if necessary, serve as a springboard to further research, as you will be inspired. User interface design, human behaviours, usability, product design and much more besides awaits you. In many ways the “business rescue” side pails into insignificance.
There is not much more to add. Looks can be deceiving and the first impression of this book was blown away. It became something much more than what one first feared and expected. It was a nice read, even for the humour, the outlook on life and the general stick-your-nose-out-type approach. It is lightweight yet powerful; an ideal thing for a commute or flight if you don’t fancy a bit of bedtime reading.
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